This video describes what it takes to start a movement. This video is relevant for groups who are trying to create a buzz on their campus about their healthy messages.
This global social media campaign started in 2010 by Dan Savage and his partner Terry to inspire hope for young people facing harassment. Two months later, the It Gets Better Project (TM) turned into a worldwide movement, inspiring over 10,000 user-created videos viewed over 35 million times.
“SPREAD THE WORD TO END THE WORD”
United States President Barack Obama signed bill S.2781 into federal law on October 5, 2010. Known as “Rosa’s Law,” the law removes the terms “mental retardation” and “mentally retarded” from federal health, education and labor policy and replaces them with people first language “individual with an intellectual disability” and “intellectual disability.” Social Media has proven to be a very effective way to raise awareness for Spread the Word to End the Word™. Learn more about this project by clicking on the video link below.